California Governor Vetoes Marijuana Billboard Legislation, Saying It Would Put Youth At Risk

California Gov. Gavin Newsom (D) on Friday vetoed a bill that would have allowed marijuana businesses to advertise on billboards along most highways in the state.

The legislation would “weaken” protections included in Proposition 64, the cannabis legalization ballot measure that voters approved in 2016, the governor said in a veto message.

“When the voters passed Proposition 64, they enacted robust protections shielding youth from exposure to cannabis and cannabis advertising,” Newsom wrote. “Among other things, voters completely prohibited billboard-based cannabis advertising on all Interstate Highways, and on all State Highways that cross the California border. Allowing advertising on these high-traffic thoroughfares could expose young passengers to cannabis advertising.”

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